Dale Smith



(800) 747-2997





Dale Smith has been the Senior Marketing Executive of multiple national franchisors and has experience and expertise accumulated by over 30 years in business.

For  over 25 years of that career, he created, developed and built various franchises and business opportunities and was instrumental in the development of several of the fastest growing franchise brands and business licensing opportunities in the nation. Under his leadership, his team has produced franchisees for Massage Envy, Fantastic Sam’s, Money Mailer, Health Source Chiropractic, Vmed Wellness,  and many more. This resulted in having licensed hundreds of Franchisees responsible for creating 1,000s of new jobs. These National Brand companies are now doing billions of dollars in sales.

As an executive VP under Robert Chernick, President of IFS Franchising, Dale found candidates for, and assisted in assessing the efficacy of over 300 businesses seeking to become national franchisors. Dale then set up the marketing systems for those candidates who qualified to become Franchisors. As a member of the Board of Advisors for Spa 810 Franchisor, he influenced the development and sales of the Regional, Area, and individual Franchisee licenses.

Additionally, he has extensive background in the medical industry and started his career in medical research. After receiving his Master’s Degree, Dale was published from his work and classes at the Department of Obstetrics and Gynecology and Department of Biochemistry, RUSH-Presbyterian-St. Luke’s Medical Center, Chicago, IL, in association with Department of Pharmacodynamics and Department of Medicinal Chemistry, College of Pharmacy, and through the Histology department at the University of Illinois. This background enabled Dale to co-ordinate sales, marketing and advertising for medical franchise businesses. 

Other Achievements include a Speaking tour China where he hosted a tour of satellite health data platform & technical training summit as member of  international high-end medical team in China.

Further, Dale has been a Radio Show host on the benefits of Franchising, an Enrolled Agent, Internal Revenue Service, an Accredited Tax Preparer,
Registered Investment Advisor and Certified Financial Planner

As the Senior VP of Marketing for AFH Senior Care, LLC, with his priorities for honesty, integrity, and professionalism, and his core competencies and demonstrated record of success in marketing Brands on a national basis, he will be invaluable for the company’s success.